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The Beatles’ First Official Museum Is Set for 3 Savile Row, Site of Their Rooftop Finale
The Beatles’ first official fan experience will open at 3 Savile Row in 2027, with archives, exhibits and a rooftop return.
The Beatles are headed back to 3 Savile Row, and this time fans will be allowed inside. In 2027, the band’s first official fan experience and museum is set to open in London at the very building where the group played their famous 1969 rooftop concert.
Apple Corps Ltd. has announced plans to return to the Mayfair townhouse with a seven-floor experience built around the band’s history. According to the press release, the space will feature “never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where Let it Be (1970) was recorded.”
It’s worth stressing the scale of what’s being promised here. London already has no shortage of unofficial Beatles stops, alongside similar attractions in Liverpool, Hamburg and beyond. But this is the first one overseen by the band’s own company. Fans can register for future announcements here.
The address has long carried Beatles mythology. Apple Corps was originally based there, and in 1969 the group climbed to the roof for what became their final-ever concert, later seen in Let It Be and revisited in Peter Jackson’s Get Back. Apple Corps is now headquartered in South Kensington, but the old Savile Row building clearly still carries weight.
Tom Greene, Apple Corps’ chief executive, said the project is meant to bring the company back to “its spiritual home” and give fans “something truly special.” He added, “Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
Paul McCartney, who recently returned to the site, said, “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.” Ringo Starr kept it simple: “Wow, it’s like coming home.”
The announcement lands after a busy stretch for Apple Corps under Greene, who joined in 2025. In April, the company revealed a wave of new hires and promotions. And there’s more Beatles activity on the way: four Sam Mendes-directed films are in development, with Paul Mescal set to play Paul McCartney, Harris Dickinson as John Lennon, Joseph Quinn as George Harrison and Barry Keoghan as Ringo Starr.
