Bryan Adams’ ‘(Everything I Do) I Do It For You’ Music Video Passes 1 Billion Views on YouTube

Bryan Adams has quietly crossed a major streaming milestone: the performance video for “(Everything I Do) I Do It For You” has now surpassed 1 billion views on YouTube, putting the 1991 power ballad into YouTube Music’s Billion Views Club for the second time in his career.

TORONTO, ONTARIO – SEPTEMBER 24: Bryan Adams speaks onstage during the 2022 Canadian Songwriters Hall Of Fame Gala at Massey Hall on September 24, 2022 in Toronto, Ontario. (Photo by Jeremy Chan/Getty Images)

It is a reminder of how thoroughly the song embedded itself in the early 1990s pop landscape. Written by Adams alongside Robert “Mutt” Lange and composer Michael Kamen, “I Do It For You” was the centerpiece of the soundtrack to Kevin Costner’s Robin Hood: Prince of Thieves and a radio mainstay from the moment it landed.

The track’s chart run still reads like a greatest-hits dossier: seven weeks at No. 1 on the Billboard Hot 100 — Adams’ longest stay at the top in the U.S. — and an almost mythic 16 consecutive weeks at No. 1 on the Official U.K. Singles Chart, the longest reign in that chart’s history.

On record, the song anchored Waking Up the Neighbours, an album that topped the Official U.K. Albums Chart and Australia’s ARIA chart while peaking at No. 6 on the Billboard 200. On film, Robin Hood: Prince of Thieves was a box-office monster, grossing $390 million worldwide and finishing the year at No. 2 behind Terminator 2: Judgment Day, which hauled in $520 million. It also left the other 1991 Robin Hood — the Patrick Bergin-starring, critically minded take — in the dust commercially.

Adams first hit YouTube’s billion-view threshold with another of his ballads, 1993’s “Please Forgive Me.” This latest milestone for “(Everything I Do) I Do It For You” is tied to the song’s official black-and-white performance video, shot in Miami in 1992 and directed by Andy Morahan — the same clip that fans keep returning to and that now sits above the billion mark on the platform.

The video, and the song itself, have retained a steady cultural gravity: an outsized romantic pledge from the era when soundtrack singles could still lift a film’s profile and dominate the airwaves. For Adams, the achievement is both a measure of the song’s staying power and a moment of retroactive validation in the streaming age.

Watch the official video in full below.